Although primarily focused on ACHICA due to my association with the brand, I would occasionally assist with the email marketing programs for Worldstores other brands; Worldstores & Kiddicare.

One such project was updating the first email that would be sent out in the Welcome program. Again, in keeping with the new appearance of the brands, this update was to make the brand feel airy and bright for younger customers.

Again, although I didn’t work primarily on Kiddicare’s email campaigns, I was occasionally drafted in if their email developer wasn’t in the office. One such email that was sent out was the above example.

To help drive additional customers to the Worldstores and Kiddicare brands, these vouchers were inserted into the welcome packages of some associated brands or companies.

For example, the Worldstores vouchers could be found in a welcome package of new homeowners who had changed address along with vouchers from other brands.

One of the few print jobs I was asked to do with almost all of the revenue coming in from ecommerce, I created the designs and set up the templates for all vouchers that were being sent out.